Mark Edgeley - 1874 Northwich F.C.

Applications invited for Commercial Manager Role



1874 Northwich Community Football Club is a fan owned and run football club in Northwich, currently playing at Townfield Lane, Barnton, Northwich, competing in the Premier Division of the North West Counties Football League at Step 5. The clubs fundamental objectives are to play attractive football on the field, offering opportunities for our senior teams and juniors of all ages and abilities to play and enjoy football. Alongside this, we endeavour to provide significant support and benefits to our local community.

 Volunteers support a democratically elected board and play a significant role in how the club operates. We actively engage with fans via social networks.


Job title: Commercial Manager,

Location Barnton, Northwich

 Salary: commission on sales at a rate to be agreed.

 Hours of work: This is a part time role, flexible to suit the commercial manager’s availability. During the football season (August to April)) attendance at Townfield Lane on match days is preferred and attendance at 1874 Board meetings will be expected as and when required.

 Reporting to: Chairman, Steve Richardson


The commercial manager is expected to maximise commercial income to the club, through:

Advertising/sponsorship: match day programme, pitch side hoardings, club website, team wear, match sponsorship and player sponsorship

Maximising Gate income

Use of facilities: external function/meeting facilities, bar etc.


Maintain and develop relationships with key local organisations to maximise commercial sponsorship and advertising revenue. 

 Develop and implement innovative community awareness/community involvement strategies to maximise gate income. 

With others, engage with press and media to publicise games and events. 

 Liaise with other club officers (Press Officer, Programme and Website Editors and the leagues commercial officers to ensure the club is adhering to advertising and sponsorship obligations

 Develop online sales channels for tickets and other club merchandise/services

 Other relevant and reasonable activities, as required by the Chairman or the 1874 Board.


Experience      Demonstrable experience of successful face-to-face, telephone or online sales  Experience in planning and implementing sales/marketing campaigns 
KnowledgeKnowledge of successful sales and marketing techniques  Knowledge of the local business communityTechnical knowledge of and experience in popular social media channels (Facebook, Twitter, YouTube).  Knowledge of football at non-league level
Skills    Proven negotiating and influencing skills Efficient presentation and communication skillsAdept in the use of MS Office packages  Basic web publishing/editing skills
Attitude  Self-motivated – Organised   Focussed and thorough 

To apply for this role, please send a covering letter with a CV or details of relevant experience to: 1874 Northwich FC Company and Membership Secretary, 450 London Road, Davenham, Northwich, CW98EF or via e-mail to

A welcome return. Part II

1874 are delighted to announce the re-signing of Lucas Weir after his return from his football scholarship in America. At training Club Media Officer Matt Waters caught up with Lucas to discuss the move.

After making an instant impact to the squad during the 2017/18 season, Lucas went way for a scholarship playing football in America, and after learning a lot during his time abroad, he was delighted to return to 1874. He said, “I’m really looking forward to back with lads after some time away. They’ve done some really good things whilst I’ve been away so im excited to be a part of the squad for the rest of the season.”

During his first short stint for the club Lucas made 11 appearances before leaving for America.  However, he admitted he’d grown a lot as a person, which would only benefit him as a player. “After being away for a while it made me grow as an individual. I’ve learnt to play football at a fast pace against some extremely athletic opponents which was a learning curve for me. I feel after a year’s football over there I’m physically fitter than I was before and it’s been another years’ experience playing football. I believe that the style of football I played in the last year will help me when I come back into the side and continue the good work that the lads have done.”

When asked what his aims were for the remainder of the season, it was clear that Lucas had one thing on his mind. He explained, “With the team doing so well I just want to help out where I can or wherever I’m needed to play to help the team win promotion. They’ve got us in a really good position so hopefully I can help with that.”

As no international clearance was needed for Lucas’ transfer, he is available straight away for selection against Litherland REMCYA.

A welcome return. Part I

Earlier this week, we announced the signing of former player Stuart Wellstead ahead of this weekend home tie verses Litherland REMCYA. At training this week, Media Officer Matt Waters caught up with Stu to discuss the move.After making 127 appearances first time around, Wellstead told me that after talking to Paul Bowyer this week, it became clear there is a key role to play in the side. He said, “After talking to him (Paul Bowyer), it was evident that I have a lot to offer, in terms of the experience I can bring to the squad. I also want to learn for the next stages of my career and with Wayne being a top draw manager and coach, I feel like I can learn a lot from him in preparation for my next steps.”With Stuart winning the North West Counties Premier Division with Runcorn Linnets, he told me can help the side maintain a “relentless” mindset. He added, “This season there is more competition than ever so it’s all about maintaining that relentless mindset to keep ourselves where we are. The lads have been doing that really well whilst I haven’t been here but as the season goes on, I feel I can add to this to keep everyone focussed.”Another area where Wellstead believes he can make an impact is through our game management. He commented, “From my time at Runcorn I know first hand at times what it’s like when you’re under the cosh and everyone around you wants to beat you. It’s a great position to be in but you have to manage it correctly and its not always about how pretty the football is. At any level you see champions grind out results and its that experience I can bring to the side.”Everyone at 1874 is delighted to see Stuart back in the 1874 shirt and you can see him make his second debut for the club weekend against Litherland REMCYA.

Scott McGowan

The club are pleased to inform supporters that following a successful appeal, the red card shown to Scott at the game against Ashton Athletic has been overturned.

The club would like to place on record their thanks to everyone who provided both written and video evidence in support of the appeal.

1874 Board

1874 Northwich FC are pleased to announce the new Board and responsibilities for its Board Members following the Clubs recent successful AGM.

We are particularly pleased to announce a new office of President for the Club and a new co-opted Board Member joining our Board team.

Election to Board Office post-AGM 2019

Following a show of hands relating to each office nomination, Board members were elected unanimously to each of the offices below:
President: Brian Edge
Chairman: Stephen Richardson
Vice-Chairman: Rob Ashcroft
Treasurer: John Coats
Company Secretary: Rob Ashcroft
Football Secretary: Vicki England
Community: Stephen Richardson
Supporter Liaison: Mark Kelly
Ground Development: Alex Dickinson
Youth Development: Alex Dickinson
Cover for Football Secretary/Treasurer and Fundraising: Guy Jewell
Co-opted External Board member: Luke Bushnell-Wye

Following due process and with reference to the Club Model Rules Section 66 Luke Bushnell-Wye was co-opted for a period of one year as an external Board member.

Please feel free to raise any ideas or questions regarding the Clubs operation and development with any of the above, we will be pleased to help.

300+ Club Draw – November 2019

The ‘bumper prize’ draw was held after the Club’s Annual General Meeting at the Memorial Court, with the winning numbers being drawn out by members as follows:

300+ Club November 2019

£500145Gary Halvorsen
£20033Muriel Barlow
£50168Nigel Owen
£507Dave Stiles
£50157Chris Barnes
£5016James Wood

The total of ‘paid for’ numbers in the draw this month was 321 and two of the above were winners for the first time

Details of how to join the 300+ Club can be obtained by sending an e-mail to Guy Jewell at from the website at or asking for details at an 1874 match or event.

Thanks to all 300+ Club members for the continued support they give to the Club – all the funds raised contribute to the activities of the football club.

YOU can go your own way

‘YOU can go your own way’, reads a famous lyric.

It is, of course, how 1874 Northwich came into being – their founder members deciding to do exactly that little more than six years ago.
If the club was to write down its philosophy, describing what it stands for, no doubt those words would feature.
Those same supporters, most of them co-owners too, insisted last year they should practice what they preach when it came to choosing an alternative away kit for their favourites to wear.
In football, a shirt is part of a team’s identity; its colours combinations, logo and even sponsors contribute to it.
And not just the players get to put one on.
Indeed, 1874 followers wore theirs during a visit to the National Football Museum in Manchester on a freezing November night.
A replica hung in front of them, next to others from Huddersfield Town, Jamaica, Hull City and France, as part of a display in a new exhibition there that opened the following morning.
It’s rare those teams will be listed together in a sentence.
“A successful design can attract worldwide attention and raise the profile of a team, exposing them to an audience that would never have encountered them otherwise,” explains a card mounted nearby.
I don’t know if any of the others hired an artist to design their top.
Even if they did, none of them nailed it like Phil Galloway has.
The digital creative, who lives in Northwich and worked during his spare time on a commission from 1874, was among those invited to a preview of ‘STRIP! How Football Got Shirty’.
He had on a vintage shirt donned in the past by Italian giants Fiorentina, for those wondering.
The museum’s latest exhibition studies a global fascination with football shirts and how they have influenced culture, design, fashion and technology.
A brief film recorded during 1874’s home date with Skelmersdale United at Townfield earlier this season, when the visitors kindly agreed to change kits so their hosts could wear their new one, is part of it.
It is perhaps surreal a semi-professional club that plays in the North West Counties League has space dedicated to it in a museum showcase that includes more than 200 exhibits.
But it’s not undeserved either.
“Football shirt culture has become a huge phenomenon and has devotees across the world,” said Jon Sutton, lead curator for STRIP!
“While fans still buy a shirt to show support for their own team, there is a huge interest in international sides, special editions and nostalgia for classic designs from the past.”
1874 have probably sold more units of their latest away shirt than all of the others they’ve had combined.
Not only that, interest – and orders too – from all parts of the planet are proof of that global acclaim.
“Nothing tells a story better than the shirts themselves,” is another titbit from the exhibition.
In Northwich’s case, it’s more accurate to say the top is giving them a platform on which to share theirs.
It’s something Ash Dobell acknowledged when I asked him.
“People are asking who we are and what we’re doing,” he said.
“The shirt, and the interest it has stoked, has directly contributed to that happening.”
If you do go your own way, and have a compelling reason why, then it gets noticed.
1874 have discovered that, and then some.
But, in contrast to the song, theirs is far from a lonely place.

STRIP! How Football Got Shirty is on display in the Score Gallery at the National Football Museum until June